///
Façade Value
The Future Envelope 7 – Conference on the Building Envelope
Faculty of Architecture TU Delft (NL)
Thursday, 06 June 2013
Due to the complexity of modern façades the façade is one of the most expensive parts of the building. Not only, but particularly during a financial crisis it is therefore important to rethink its role in terms of its value of the entire building. There are a number of questions we have to address: What is preferable – a low investment façade or an expensive high performance solution? Will sustainable façade concepts and systems pay off? How important is a user oriented approach with high comfort levels and high quality? Are there business models in other disciplines that we can learn from or even adopt? What will be the effect on architectural design?
This year’s conference will sketch a picture of the current market situation and explore new business models and product concepts.
During the seventh edition of the annual conference, international speakers from the disciplines of project development, material technology, façade design, and architecture will share their experience and visions of the future building envelope.
Preliminary Program
8:45 Registration
9:15 Opening speech Ulrich Knaack/ Head of Department
9:30 – 11:00 Session 1 – Design Value
Kees Kaan / Claus en Kaan Architecten, NL
Mikkel Kragh / Dow Corning, Society of Facade Engineering, BE
Alex de Jong / OMA Architects, NL
11:30 – 13:00 Session 2 – Performance Value
Rudi Scheuermann / Arup Facades, D
Matthias Rudolf / Transsolar Climate Engineering, D
Jan Jongert / Superuse Studios, NL
14:00 – 15:30 Session 3 – Construction & Materials
Jan van´t Westeinde/ MAB Developers, NL
Steffen Prekul / Hochtief, D
Gunhan Karakullukcu / Ularte Engineering and Manufacturing, TR
16:00 – 17:30 Session 4 – Architecture & Design
Alexandra den Heijer / TUD Real Estate Management, NL
Thijs Asselbergs / aTA architectuurcentrale, NL
17:30 – Discussion
The conference is divided into four sessions, each followed by a discussion. Close contact with the audience is a fix part of the concept. As in past years, we are happy to announce a prominent list of speakers:
Session 1 – Design Value
Economic crises expose problems that exist in the building market. Being able to make use of international markets offers clear strategic benefits. The architectural office of Kees Kaan is internationally known for high quality Dutch design. Kees Kaan will talk about his experience with architectural design export.
Mikkel Kragh is head of Dow Corning Global Façade and Architectural Design and vice president of the Society of Façade Engineers. He will provide insight into how the industry measures façade value and how this is translated into long term business development.
OMA is one of the world leading architecture offices. Alex de Jong will show outstanding project examples and how the value of façade design is perceived in different cultures.
11:30 – 13:00 Session 2 – Performance Value
Rudi Scheuermann is head of global façade engineering at Arup and therefore involved in the design and specification of many high quality buildings. He is going to answer questions on how clients approach the decision making process about facades, and how the success of the investment is ultimately measured.
Matthias Rudolf is partner at Transsolar Climate Engineering. From his point of view, the building envelope is crucial for the well being of the user. He will discuss how the façade and its components affect the building value.
Jan Jongert from Superuse Studios will stress the potentials of reuse, recycling and even upcycling in terms of monetary, environmental, or emotional value.
14:00 – 15:30 Session 3 – Financial Value
In this session, the industry has its say. Jan van´t Westeinde from MAB Development Nederland, who are currently running the Netherland’s biggest construction project – ´De Rotterdam´ – will talk about the role of the façade for the project value.
Steffen Pekrul is general manager at, Hochtief in Germany. The general contractor has executed many high quality projects. He will give his clear vision on how future project development.
Gunhan Karakullukcu is economist and director of the Turkish Steel manufacturer Ularte; he will discuss the possibilities in new growing international markets.
16:00 – 17:30 Session 4 – New Business
Alexandra den Heijer, a real estate specialist from TU Delft, will elaborate on how the trends in the real estate market and changing priorities in decision making will affect the quality demand for buildings and their façades. Architect Thijs Asselbergs will round up the sessions with his vision on new façade business.
Organisation
Façade Value is organised by the Facade Research Group, TU Delft in cooperation with the Centre for Window and Cladding Technology (CWCT), University of Bath and the European Façade Network (EFN)
For more information go to: http://www.bk.tudelft.nl/futureenvelope
facadeworld 